Emerson’s Rosemount Energy Management
Introducing industrial plant energy optimization capabilities with a turnkey content marketing program.
Transitioning from a long-term mindset of “selling products” to a more progressive approach of “providing solutions” is the future
for many industrial companies. Rosemount instrumentation by Emerson Process Management has long been a process industry standard.
New applications and technology advancements are increasing the value opportunities in energy optimization. As the creative
partner for the Rosemount Energy Management initiative, LSP provided a full content marketing program in support of lead generation.
- Interactive virtual plant tour describing measurement-related energy optimization opportunities throughout a typical process
- Brochure promoting the energy advantages available through Rosemount products, combined with Emerson process expertise.
- Email campaign driving a lead generation process through increasingly technical and detailed information.
- Direct mail piece sent to targeted audience directing potential customers to a web page holding multiple informational assets.
- Web page serving as home base for lead generation assets.
- Video short—a brief animation highlighting typical process inefficiencies, and introducing Rosemount energy management
- White Paper ghost written on behalf of an Emerson subject-matter expert, providing a deeper, more technical look into process