When multiple marketers and vendors get involved, it’s easy for corporate branding to veer off track, and Trane was feeling the pain. No two pieces of literature had the same look and feel. LSP led the development and introduction of a new set of brand standards.
New standards, developed by the LSP design team, were precisely illustrated and explained in a Trane Brand Standards document.
Hundreds of literature pieces were analyzed and then either retired or updated to the new brand standards.