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Emerson’s Rosemount Energy Management

Introducing industrial plant energy optimization capabilities with a turnkey content marketing program.

Transitioning from a long-term mindset of “selling products” to a more progressive approach of “providing solutions” is the future for many industrial companies. Rosemount instrumentation by Emerson Process Management has long been a process industry standard. New applications and technology advancements are increasing the value opportunities in energy optimization. As the creative partner for the Rosemount Energy Management initiative, LSP provided a full content marketing program in support of lead generation.

  • Interactive virtual plant tour describing measurement-related energy optimization opportunities throughout a typical process plant.
  • Brochure promoting the energy advantages available through Rosemount products, combined with Emerson process expertise.
  • Email campaign driving a lead generation process through increasingly technical and detailed information.
  • Direct mail piece sent to targeted audience directing potential customers to a web page holding multiple informational assets.
  • Web page serving as home base for lead generation assets. 
  • Video short—a brief animation highlighting typical process inefficiencies, and introducing Rosemount energy management solutions.
  • White Paper ghost written on behalf of an Emerson subject-matter expert, providing a deeper, more technical look into process energy management.


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